A Respect for Timeless Brands
Ever since I was a young boy holed up in my room with pencil and paper, trying to faithfully recreate the artwork from my favorite cereal boxes, packaging, and sports crests, I have been obsessed with graphics, pop culture, and logos. That passion just continued to grow over time and ultimately led me to a career in graphic design.
Over my career, I have had the opportunity to develop and nurture a wide range of brands from many different industries – both consumer and business-facing. Experience has taught me a few things about what makes for a successful brand.
My most important takeaway is that there really is no substitute for the power of a timeless classic brand. In my opinion, a brand that has maintained a distinctive and consistent look, feel, and tone over many years has a big advantage over a brand that has continually re-invented itself or is simply riding on current trends. A timeless brand conveys experience and trust.
A classic brand, if properly nurtured, can leverage a continuous growth in brand equity in a way that the flavor of the month crowd just can’t compete with. Besides in this era of increasing low-cost cookie-cutter marketing solutions isn’t “brand equity” more important than ever?
Let’s face it, the internet can be a wonderful tool for marketing your business, but it’s a very busy place, and standing out from the crowd has never been a harder task.
GROOVE is committed to designing brands that are distinctive and that can stand the test of time. I invite you to put my talent and expertise to work for you!
3 replies on “A Respect for Timeless Brands”
Great content! Keep up the good work!
Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!
Thanks for the great feedback. I’m glad you found it useful.
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