The Royal Canadian Curling Club has a rich and storied history that dates back more than a century in downtown Toronto. As a long time member I always felt that the original crest could use a refresh. When the time came for the club to embark on a branded merchandise program it became very apparent that the old crest would prove problematic.
I decided to take on the re design. My vision was to modernize and simplify the logo, but still retain much of the design elements that were familiar in the original crest. I presented my concept to the club’s Board of Directors. The resulting design was warmly received by the Board and the members. The result was a successful merchandise program launch in the fall of 2020.